Nimble Now Integrates With Rapportive, Major Social Networks To Bring Context To Your Contacts

As Jon Ferrara what he thinks of today's CRM software, and he'll tell you, patently, that it sucks. Ferrara is the co-founder and former CEO of GoldMine, one of the pioneers of customer relationship management and salesforce automation software back in the '90s. He sold GoldMine in the '00s for $100+ million, but returned to the game in 2009 based on the belief that CRM was still broken. The result was Nimble (not to be confused with Nimble Storage), through which Ferrara and team hope to take the pain out of CRM, optimizing it for the Social Era.

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